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 Deutz B/FM 1008/F WorkShop Manual US $45.00 
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 Bobcat 700 720 721 722 Skid Steer Loader Shop Service Repair Workshop Manual CD US $14.99
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 KUBOTA MINI EXCAVATOR - KH SERIES - WORKSHOP MANUAL CD! US $5.24
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 CAT Caterpillar 140H 160H Motor Grader Repair Shop Service Manual workshop book US $299.95
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 CATERPILLAR D5 D7 D8 WORKSHOP MANUALS ++ Bonus US $25.75
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 KUBOTA TRACTOR M108X (SUPPLEMENT) WORKSHOP MANUAL US $29.99
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 KUBOTA M8540 NARROW (SUPPLEMENT) WORKSHOP MANUAL US $29.99
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 KUBOTA RTV 900 UTILITY VEHICLE WORKSHOP MANUAL NEW IN PKG US $99.99
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 Perkins Four 99 Diesel Engine Workshop Manual US $18.00
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 PERKINS 100+PERAMA SERIES ENGINES WORKSHOP MANUAL US $49.95
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 BOBCAT BICS 863 863H WORKSHOP PRO SERVICE REPAIR MANUAL CD US $49.95
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 ALLIS CHALMERS 7030-7080 TRACTOR Repair Shop Service Manual Book workshop engine US $99.95
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 ISUZU DIESEL ENGINE MANUALS OPERATOR WORKSHOP PARTS US $49.00
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 DYNAPAC CC 10/12 SERIES VIBRATORY ROLLER OPERATION WORKSHOP PARTS MANUAL SOME US $150.00
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 LOMBARDINI 904 914 L20 WORKSHOP DIESEL ENGINE MANUAL US $53.00
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 HITACHI EXCAVATOR EX200-5 200 220 230 270 WORKSHOP MANUAL EX200 JOHN DEERE HOE US $235.00
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 KOMATSU PC200-5 Excavator Repair Shop Service Manual Book workshop 1992 shop OEM US $299.95
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 KUBOTA L2250, L2550(GST), L2850(GST), L3250 TRACTOR WORKSHOP MANUAL! VERY RARE! US $200.00
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 KOHLER ENGINE KT17 KT19 KT21 Repair Service manual shop overhaul workshop 1984 US $59.95
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 Lister LT Series Engine Workshop Service Manual *NEW* US $90.00
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 Hitachi EX100-3 Excavator Workshop Manual US $99.99
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 Caterpillar CAT 3126B 3126E ENGINE WORKSHOP REPAIR SERVICE MANUAL + Bonus US $52.75
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 NEW KUBOTA M6040/M7040 SUPPLEMENT WORKSHOP MANUAL US $69.99
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 John Deere 344E 344 E 444E 444 E Loader Workshop Repair Technical Manual TM 1422 US $115.00
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 MASSEY FERGUSON MF 50 WORKSHOP MANUAL US $25.00
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 Hitachi EX80-5 workshop & technical troubleshooting manual US $199.99
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 CAT Caterpillar D7 Tractor Dozer Crawler Service Manual Repair 1954 workshop OEM US $89.95
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 CATERPILLAR WORKSHOP SERVICE REPAIR MANUAL, PARTS MANUAL, SCHEMATIC CAT 14 DVD US $249.99
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 John Deere 544G 544 G 644G 644 G Loader Workshop Repair Technical Manual TM 1530 US $135.00
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 John Deere 190E 190 E Excavator Workshop Repair Technical Manual Guide TM 1540 US $115.00
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 John Deere 595 Excavator Workshop Repair Technical Manual Guide OEM TM 1375 US $135.00
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 John Deere 790ELC 790E-LC Excavator Workshop Repair Technical Manual TM 1507 US $275.00
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 John Deere 643D 643 D Feller Buncher Workshop Repair Technical Manual TM 1482 US $125.00
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 John Deere 653E 653 E Feller Buncher Workshop Repair Technical Manual TM 1579 US $85.00
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 John Deere 482C Forklift Service Repair Workshop Technical Manual GuideTM 1465 US $105.00
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 John Deere 485E 485 E 488E 488 E Forklift Repair Workshop Technical Manual US $175.00
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 John Deere 670C 670 C 772C 772 C Service Repair Workshop Technical Manual TM1607 US $315.00
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 Sterling Trucks Cargo Workshop manual 1998-2002 US $149.99
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 CAT Caterpillar D10R Tractor Dozer Crawler Repair Shop Service Manual workshop 2 US $299.95
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 CAT Caterpillar D10R Tractor Dozer Crawler Repair Shop Service Manual workshop 1 US $299.95
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 Case 580CK Repair Shop Service Manual Backhoe workshop US $289.00
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 CAT Caterpillar 320B L N LL Excavator Repair Shop Service Manual workshop OEM 1 US $299.95
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 CASE TF300 TRENCHER Operation Operators Manual Guide Book 1990 WORKSHOP SHOP OEM US $89.95
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 ZF WG-180 WG-200 powershift transmission workshop manual US $69.99
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 CAT Caterpillar 621R Scraper Repair Shop Service Manual Book workshop SENR2227 US $199.95
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 CAT Caterpillar 320C Forest Machine Repair Shop Service Manual workshop operator US $499.95
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 Perkins Phaser & 1000 Series Engines Workshop Manual US $69.95
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 CUMMINS C-SERIES ENGINE WORKSHOP SHOP FACTORY MANUAL US $99.99
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 O&K Trojan 1900Z Workshop, Operation and Parts Manuals US $259.99
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 KOMATSU PC300 PC400 LC-5 EXCAVATOR Repair Shop Service Manual workshop OEM BOOK US $299.95
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 KOMATSU D355A Tractor CRAWLER BULL-Dozer Service Manual Repair Shop OEM workshop US $249.95
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 CAT Caterpillar 631E Scraper Repair Shop Service Manual engine overhaul workshop US $179.95
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 Cat Caterpillar 3406C ENGINE WORKSHOP REPAIR SHOP SERVICE MANUAL US $19.99
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 CAT Caterpillar 12 Motor Grader Service Repair Manual shop workshop 1942 7041 US $74.95
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 ORIGINAL! Case 1825 Uni Skid Steer Loader Service Shop Repair Workshop Manual US $174.99
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 ORIGINAL! Case 1835C Uni Skid Steer Loader Service Shop Repair Workshop Manual US $174.99
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 ORIGINAL Ford 755 TLB Tractor/Loader/Backhoe Service Shop Repair Workshop Manual US $179.99
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 DEUTZ RD 180 270 240 220 210 AIR COOLED DIESEL ENGINE WORKSHOP SERVICE MANUAL US $69.00
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 DEUTZ FL 410 AIR COOLED DIESEL ENGINE WORKSHOP SERVICE MANUAL US $89.00
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 MF-500B Tractor Dozer Crawler Repair Shop Service Manual workshop overhaul book US $199.95
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 Industrija Masina Traktora IMT 540 - 549 De Luxe Workshop Service Manual US $199.99
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 Industrija Masina Traktora IMT 577 - 577 DV De Luxe Workshop Service Manual US $199.99
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 Industrija Masina Traktora IMT 539 Tractor Workshop Service Manual US $199.99
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 HITACHI EX300-3 EXCAVATOR *** FACTORY WORKSHOP MANUAL ** IN EXCELLEN US $89.99
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Workshop Manual
Corsa Workshop Manual DIY-DVDS.com
Is This Headline So Compelling That It Forces You To Read The Rest Of The Article?" by Claude Whitacre
OK, I admit it, that was my attempt to be cute.
Do you want to create ads that really sell?
The one glaring mistake that I see over and over again is that the headlines don't make the reader want to read the rest of the ad.
Here is the main reason your ad fails. Nobody saw it. The headline didn't attract attention. As a reader skims over the paper, they are looking at headlines. This is usually done on auto-pilot. Your headline has to trigger a laser like focus of attention" or the reader really won't see the ad.
Here is another reason that your ad fails...Nobody is reading it. And the reason nobody is reading the ad is that the headline doesn't make you want to read it.
The headline's purpose is to Grab the reader by the face and make them pay attention".
But the headline must do more... it must target the person you want to read the ad. Here's an example; Several years ago there was an advertiser that had, as the headline, the word SEX" in big letters. It did get the reader's attention.
Right after the headline", the ad said Now that I have your attention..." and went on to sell auto parts or something similar. The ad didn't work because it angered the reader.
The person who was attracted by the headline wasn't interested in auto parts, and the auto parts buyer wasn't pulled-in by the headline. A complete waste of advertising money.
It attracted the wrong reader. If it would have just said AUTO PARTS" it would have worked better.
You want the headline to attract the exact person that would be a buyer of your product...and nobody else.
For example: Let's say you are advertising a new air purifier. You are going to run an ad in the newspaper.
Who would be prime prospects for your product?
Maybe allergy sufferers? People with pets with allergies"? (don't laugh. Many people are more concerned about the pet's allergies than their own..or their children's)
How about For Families With Allergy Sufferers; And Nobody Else".?
Doesn't the headline set the allergy sufferer apart? No who would read such a headline? Allergy sufferers.
By the way, the word For" pulls the reader into the ad. It implies that the reader gets something.
Have you ever read a Personals" ad? Go to any online dating site and you can see all kinds of ads. After you get over the novelty of a dating site, study what they say.
If you read Wanted; Non-smoking, non-drinking, medical professional with no children. Between the ages of 46 and 49, must love boating and have a German Shepard. Must live less than 20 miles from downtown Chicago, Must be slim and between 6 ft. and 6 ft. 2 inches tall."
Now, the vast majority of people would skim past that ad and not give it a second thought. But what if the ad described you perfectly? Assuming you were single, you would find it hard to resist finding out more. This is called a message to market match"
Almost every headline I saw at the Workshop tried to be cute. Plays on words, words that rhymed, attempts to be clever ...these were the norm.
All clever headlines sell is how clever you are.
How about;
Allergy sufferers; Finally! Someone Is Listening To You. Indoor Air So Pure, It Will Make Your Nose Tingle!"
If you have allergies, how could you not read that ad?
Remember; Get attention, target a market, be dramatic, and then they will read your ad.
Claude Whitacre is author of The Unfair Advantage Small Business Advertising Manual. He's also written hundreds of published articles on advertising and retail sales. He gives seminars on small business advertising and retail selling. To receive his Free Marketing Tip Of The Week or to order his book go to www.claudewhitacre.com.
Article Source: http://www.earticlesonline.com/Article/-Is-This-Headline-So-Compelling-That-It-Forces-You-To-Read-The-Rest-Of-The-Article--/218640
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