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 CASE M SERIES LOADER BACKHOE SALES BROCHURE 580M 580 SuperM 590 Super M turbo US $16.95 
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 CASE M SERIES 2 LOADER BACKHOE SALES BROCHURE 580M 580 SuperM 590 Super M turbo US $16.95
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 CATERPILLAR 426 SERIES II BACKHOE LOADER SALES BROCHURE CAT US $12.95
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 Caterpillar 1988 235C Log Loader Sales Brochure US $9.99
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 Ford 1993 675D Tractor Loader Backhoe Sales Brochure US $9.99
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 John Deere 2000 624H, 644H Loaders Sales Brochure US $9.99
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 John Deere 1998 744H Loader Sales Brochure US $9.99
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 Michigan 1989 Loaders Sales Brochure US $8.99
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 Wayne 1972 993 Sweep Loader Sales Brochure US $9.99
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 CASE 1155E CRAWLER LOADER SALES BROCHURE US $9.95
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 CASE 455C CRAWLER LOADER SALES BROCHURE US $9.95
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 CASE W14 FEEDLOT SPECIAL WHEEL LOADER SALES BROCHURE US $9.95
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 CASE W18 WHEEL LOADER SALES BROCHURE US $12.95
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 CASE W11B WHEEL LOADER SALES BROCHURE US $12.95
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 CASE 721 WHEEL LOADER SALES BROCHURE US $12.95
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 Euclid 1966 72 20/L 20 Front End Loader Sales Brochure US $19.99
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 CASE 821 WHEEL LOADER SALES BROCHURE US $12.95
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 CASE 921 WHEEL LOADER SALES BROCHURE US $15.95
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 CASE 621B/721B XT WHEEL LOADER SALES BROCHURE US $12.95
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 Ford 655A tractor backhoe loader brochure US $9.35
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 Dresser 175C Crawler Loader Brochure 1990 US $4.00
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 CASE 621B WHEEL LOADER SALES BROCHURE US $15.95
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 CASE 721B WHEEL LOADER SALES BROCHURE US $15.95
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 Dresser 125G Crawler Loader Brochure 1990 US $4.00
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 CASE 821B WHEEL LOADER SALES BROCHURE US $15.95
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 John Deere 1986 544G TC Loader Sales Brochure US $12.99
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 John Deere 1993 544G Loader Sales Brochure US $12.99
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 John Deere 1991 510D Backhoe Loader Sales Brochure US $9.99
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 Int Dresser TD-7E 100E Dozer Loader Brochure 1985 US $5.00
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 John Deere 1988 Model 444E - 644E Loader Sales Brochure US $8.79
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 Thomas 1989 T 103 Skid Steer Loader Sales Brochure US $8.79
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 Thomas 1989 T 173 Skid Steer Loader Sales Brochure US $8.79
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 Mustang 1990 Skid Steer Loader Sales Brochure US $5.99
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 Fiat Allis FL9 track loader sales literature brochure US $14.50
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 Fiat Allis 745-C loader sales literature brochure 16 pg US $22.50
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 1960 Allis Chalmers TL-14 Tractor Loader Brochure TL14 US $16.50
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 John Deere 1973 JD 544 A Loader Sales Brochure US $11.79
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 John Deere 1988 444E, 544E, 644E Loader Sales Brochure US $12.79
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 John Deere 344E Loader Sales Brochure jd literature US $9.99
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 Schaeff c. 1983 - 1984 SKL 840 Loader Sales Brochure US $12.79
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 PRENTICE T-325 LOG LOADER BROCHURE US $4.91
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 PRENTICE 2410/ 2414 LOG LOADER BROCHURE US $4.91
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 PRENTICE 280 LOG LOADER BROCHURE US $4.91
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 PETTIBONE SUPER 25 CARY-LIFT LOG LOADER BROCHURE US $4.91
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 PEERLESS 357 LOG LOADER BROCHURE US $4.91
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 PEERLESS 2170 LOG LOADER BROCHURE US $4.91
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 LINK-BELT 4300 LOG LOADER BROCHURE US $4.91
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 LINK-BELT 2800 LOG LOADER BROCHURE US $4.91
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 LINK-BELT 3400 LOG LOADER BROCHURE US $4.91
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 LINK-BELT 210LX LOG LOADER BROCHURE US $4.91
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 LINK-BELT 240LX LOG LOADER BROCHURE US $4.91
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 JOHN DEERE 544E LOG LOADER BROCHURE US $1.96
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 JOHN DEERE 335C/ 435C/ 437C LOG LOADER BROCHURE US $4.91
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 CLARK RANGER 35AWS LOG LOADER BROCHURE US $4.91
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 TIMBERJACK 330 LOG LOADER BROCHURE US $3.44
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 TANGUAY LL228-B LOG LOADER BROCHURE US $4.91
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 TANGUAY WL350 LOG LOADER BROCHURE US $4.91
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 Caterpillar Tractor Combine Skid Loader Sales Brochure US $9.99
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 BOBCAT S250 S300 SKID-STEER LOADER SALES BROCHURE US $7.95
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 BOBCAT A220 ALL-WHEEL STEER LOADER SALES BROCHURE SKIDSTEER US $7.95
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 EUROCOMACH E265 BACKHOE LOADER BROCHURE US $4.91
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 FORD 755A BACKHOE LOADER BROCHURE US $4.91
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 CASE 580C BACKHOE LOADER BROCHURE US $5.89
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 CASE 530 LOADER BROCHURE US $4.91
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 CASE 5580SE VS FORD 555A/ 555A-XL BACKHOE LOADER BROCHURE US $4.91
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 CASE 680K BACKHOE LOADER BROCHURE US $4.42
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 CASE 1845 SKIDSTEER LOADER BROCHURE US $4.91
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 BOBCAT B-SERIES SKIDSTEER LOADER BROCHURE US $4.91
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 BELLE 7400 SKIDSTEER LOADER BROCHURE US $4.91
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 CASE 350 CRAWLER LOADER BROCHURE US $5.89
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 Sperry New Holland 1977 Skid Steer Loader Sale Brochure US $12.99
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 CASE W14H WHEEL LOADER BROCHURE US $4.91
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 CASE W20C WHEEL LOADER BROCHURE US $2.46
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 DRESSER 520CH WHEEL LOADER BROCHURE US $4.91
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 FURUKAWA 365 WHEEL LOADER BROCHURE US $4.91
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 FURUKAWA 335 WHEEL LOADER BROCHURE US $4.91
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 FIATALLIS 945-B WHEEL LOADER BROCHURE US $6.88
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 1985 Caterpillar 416 Construction Loader Brochure US $11.99
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 1988 Caterpillar 936E Construction Loader Brochure US $11.99
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 1988 Caterpillar 936E Construction Loader Brochure US $11.99
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 1989 Caterpillar 416 Construction Loader Brochure US $11.99
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 1989 Caterpillar 988B Construction Loader Brochure US $11.99
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 1989 Caterpillar 926E Construction Loader Brochure US $11.99
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 1989 Caterpillar 916 Construction Wheel Loader Brochure US $11.99
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 1990 Caterpillar 416 Construction Loader Sales Brochure US $11.99
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 1991 Caterpillar 966F Construction Loader Brochure US $11.99
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 1991 Caterpillar Wheel Loader Sales Brochure US $6.39
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 1992 Caterpillar 918F Construction Loader Brochure US $11.99
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 1993 Caterpillar 950F Construction Loader Brochure US $11.99
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 1993 Caterpillar 980F Construction Loader Brochure US $11.99
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 1992 Caterpillar 966F Loader Sales Brochure US $7.99
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 1993 Caterpillar 992D Construction Loader Brochure US $11.99
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Loader Brochure
Mistake 2: Producing a Brochure by Alexander Kohl, Passionate Management
Mistake 2 of 7: Producing a Brochure
A brochure seems to be one of the first things any health practitioner
thinks of when thinking marketing. Depending on the financial
situation, a $1,000 high gloss brochure is produced, or a do-it-
yourself which is copied on coloured paper.
Both approaches are big mistakes and cost you time, money and
clients.
The cheap home-made brochure is actively damaging your business.
You are a professional with trained skills. Do not devalue them with
below standard marketing material. Today, professional graphic
designers and printing has become cheap enough to warrant the
expense. Just compare it to the investment you have made into your
education.
What is Marketing?
The first thing to get clear is that marketing is about building
relationships with your clients and starts long before any advertising
is done.
Your target market, their problem and your solution are the basis.
The better defined these are, the more quickly will you get to know
your target market, and the better you know your target market, the
more quickly will you be able to define these elements.
There is no better way to getting to know your target market than
through networking (see mistake 4).
The Critical Elements in Marketing
The headline (or title) is said to account for 70-80% of the success of
a marketing tool. Treat it like that and spend sufficient time to get it
right. Write multiple headlines over a few days and test the best ones
with friends or even some of your clients to find what is most
successful. The better it resonates with your target market's problem,
the better it works.
Rather than listing features, show the benefits. Features are what
you do, benefits are the positive outcomes for your clients.
Testimonials are stories which add credibility by others telling them
for you. It is best to interview your clients (or just take note of what
they say), write it into a suitable form and ask for their permission to
use it.
Give a great guarantee to reduce the risk for your clients. Services
cannot be tested before buying. A guarantee substitutes that. And if
you ever get someone taking you up on it, use that as a learning
opportunity to improve your service. There are very few free-loaders
who just do something to get the money back.
Offers have to be in line with the value of your service. Think
carefully (and test) what your market really values. It is the perceived
value that draws people, not the monetary value. So use this to show
your appreciation. And think of ideas, other than discounting.
Always finish all of your marketing materials with a clear call to
action. This does not have to be the purchase. Instead it could be the
next step in building a trusting relationship.
Include your contact details!
The Most Effective Tools
A business card that includes the above elements is your most
important marketing tool. People want to be treated by people they
trust. After meeting you personally or through a referral, the business
card can act as a reminder to act on the good personal impression.
Vouchers that are linked in with a business partner, so that you ride
on the trust that exists between the business and their clients.
A website is cheap to produce and flexible to test different
approaches.
In any case, it is essential to plan what marketing tools you will use
over the course of 12 months and plan your budget accordingly.
The most effective marketing is through building the relationship
with existing clients and referrals. So your marketing tools should
support those efforts first, before trying to reach total strangers.
Best regards
Alexander Kohl
Already posted:
Mistake 1: Being a Jack of All Trades
Still to come:
Mistake 3: Neglecting Your Current Clients
Mistake 4: Hiding at Home
Mistake 5: Failing to Plan
Mistake 6: Working Without Financial Stability
Mistake 7: Doing it Alone
About the Author
'How to Avoid the 7 Biggest Business Mistakes Health Practitioners Make'
Get your complete report for free at: http://www.successwithmassage.com
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